Vibrant Media Launches Expandable Video Ad Unit Reaching More Than 70 Million Unique Users in the US

NEW YORK--(EON:Enhanced Online News)--Vibrant Media announced today the launch of its new expandable video ad unit, Vibrant Video (Expandable), which will reach more than 110 Million Unique Users worldwide. This unit expands upon user mouse over, offering an even more engaging video brand experience. Through a deal brokered by Spark Communications, Bravo will be the first to take advantage of this new, user-driven video experience.

“By using relevant words within premium article content, we intelligently and effectively engage users with big brand video impact while offering anxiously awaiting ‘Project Runway’ fans the content they truly find valuable.”

”Vibrant Video already uses words as triggers to deliver contextual video advertising, the expandable enhancement allows advertisers to engage users with an even bigger brand experience and still maintain complete user control,” said Doug Stevenson, CEO and co-founder of Vibrant Media.

The unit accommodates almost any video size and expands to about 300 pixels wide when a user chooses to mouse over it.

Vibrant Media currently analyzes more than 500 billion words per month within premium web content. Vibrant selects and highlights more than 4 billion of these words, aligning them with relevant brand advertisements. These words become triggers for user initiated video advertisements that reach more than 110 million unique users per month.

Bravo used Vibrant Video (Expandable) for its “Project Runway” online campaign designed to drive traffic to the web site and generate awareness for the season four premiere. By securing words relevant to the campaign, Bravo engages users with an expandable video ad campaign when they choose to move their mouse over words including "Project Runway,” “designers,” and “reality series.” Users can then choose to click through the video ad, driving them to a landing page where they can obtain season four information including cast bios, schedule, view videos and participate in community boards.

“The flexibility of Vibrant’s expandable video unit falls directly in line with our consumer-centric planning philosophy by allowing us to seamlessly integrate our creative messaging and give users control of their online video viewing experience,” said Laura Valentino, Digital Media Specialist, Spark Communications. “By using relevant words within premium article content, we intelligently and effectively engage users with big brand video impact while offering anxiously awaiting ‘Project Runway’ fans the content they truly find valuable."

About Vibrant Media

Vibrant Media, a world leading video and contextual advertising network, gives marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize Vibrant In-Text Advertising campaigns across thousands of websites. Vibrant Video provides measurable brand engagement through the largest pay per click video advertising network. Reaching more than 100 million unique users per month, Vibrant Media manages more than five billion words per month for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. The company was founded in 2000 and has offices in New York, London, San Francisco, Paris and Hamburg, with more than 170 employees. The Company's rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 list for two consecutive years. For more information, visit www.vibrantmedia.com.

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