Small Business Customer Feedback Drives Dell Vostro Laptop Redesign
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Major step in expanding entire laptop portfolio by 50 percent in
2008
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Thinner, lighter form factors
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More security features than comparable, competitive products¹
ROUND ROCK, Texas (Business Wire EON) April 14, 2008 --
Dell (NASDAQ:DELL) today announced its redesigned Vostro™
laptop line for small businesses, including the new 13.3-inch Vostro
1310 starting at $749 and 15.4-inch Vostro 1510 starting at $599.
Products are available today in Europe, Middle East and Africa, followed
by North and South America May 1, and Asia Pacific and Japan May 5. The
company will also offer a redesigned 17-inch Vostro 1710 laptop in mid
May. For more information, visit dell.com/newvostro
and Dell’s new small-business blog direct2dell.com/smallbusiness
to join the conversation.
“Listening to customers and acting quickly on
their feedback to improve our products and services sets Dell apart,”
said Frank Muehleman, vice president and general manager, Dell
Small and Medium Business. “For example,
customers told us in a recent global laptop study that data protection
and pre-installed security software are, by far, the most important
security features.
“They also said they wanted thinner and
lighter machines, all at a good price,”
Muehleman said. “We paid attention.”
The new Vostro laptops deliver the following customer-driven features:
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A sleek design, with slot load optical drive, that is thinner and
lighter than previous generation Vostro laptops;
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The display screen of the new Vostro 13.3-inch has 94 percent the
viewing area of a 14.1-inch model, yet weighs nearly 20 percent less;
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Continuation of Dell’s 30-day worry-free return
policy;
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Available with no trialware and free services including 10GB of Dell DataSafe
Online Backup, Network
Assistant and PC
TuneUp; and
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Vostro 1310 and 1510 laptops offer more security features than
comparable competitive products¹ with
integrated fingerprint readers, Trusted Platform Module (TPM) 1.2
helping prevent unauthorized network access and data theft, cable lock
slot, and Dell-exclusive, factory-installed McAfee®
Total Protection for Small Business security software².
Small businesses are increasingly adopting laptops over desktop PCs.
Today, half of PC-owning small businesses in the United States own
laptops, and the number is expected to grow to almost 57 percent by 2012³,
with similar laptop penetration in Western Europe and Japan.
To address this shift and provide more choice to customers, Dell plans
to expand its laptop portfolio by 50 percent this year, to deliver the
broadest product lineup in the company’s
history.
“After experiencing the productivity gains of
the Dell Vostro 1510 compared to our older systems, I knew it was time
to act on our dream to upgrade our IT network,”
said Cynthia Ebrom, founder and owner of Edinburg, Texas-based Cynthia’s
Cakes. “As our custom cake business
expands nationally, technology becomes even more important to our growth
and ability to better serve our customers. Vostro gives us the
reliability, performance, service and support we need without exceeding
our tight budget.”
In addition to investments in its laptop portfolio, Dell is expanding
its services, server and storage offerings to meet the unique needs
small and medium businesses.
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Dell’s new services portfolio, ProSupport,
gives customers the ability to customize and tailor services to fit
their technical expertise and business needs.
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Dell’s new PowerEdge
R300 and T300 servers have industry-leading performance, memory
and high-availability features so small and medium businesses no
longer have to sacrifice server performance or reliability for an
affordable price.
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Through affordable iSCSI
storage area network (SAN) solutions like the PowerVault MD3000i
and Dell EqualLogic PS5000 Series, Dell is simplifying storage for
businesses of all sizes.
Additional small business resources:
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 34 on the Fortune 500. For more information, visit www.dell.com,
or to communicate directly with Dell via a variety of online channels,
go to www.dell.com/conversations.
To get Dell news direct, visit www.dell.com/RSS.
¹As compared to the HP 530, HP Pavilion
dv2700t, Toshiba Satellite U300, Toshiba Satellite U305, Toshiba
Satellite A200, Toshiba Satellite A205, Toshiba Satellite A215, the Acer
TravelMate 4720, and the Acer Aspire 5720. As of March 7, 2008.
²McAfee Total Protection for Small Business
security software available starting April 24, 2008, in the U.S.; select
European countries May 21, 2008, and in Canada May 22, 2008. Additional
availability is to be determined.
³IDC, "US Small Business 2008-2012 Forecast,"
Doc # 210657, February 2008.
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