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WHO:
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FirstWave Technologies, Inc.,
a provider of
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on-demand marketing automation solutions for lead
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generation, scoring and nurturing, will host a
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Webinar on how to enhance your lead nurturing
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process to drive more quality leads and sales.
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Featured Presenter: Paul Dunay, Global Director of
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Integrated Marketing, for a leading provider of
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management and technology consulting services and
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FirstWave customer. Paul has been creating buzz
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for many top technology companies, such as Google,
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IBM, Microsoft, Oracle, SAP, Avaya and Cisco for
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20+ years. Visit his blog, Buzz Marketing for
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Technology, at
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http://www.buzzmarketingfortechnology.com.
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Moderator: Andrew Gaffney, Editor and Publisher of
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Demand Gen Report,
an online publication that
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focuses exclusively on the strategies, tactics and
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measurements that are central to driving and
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measuring demand. Andrew is a 20-year veteran of
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B2B publishing and has created successful demand
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generation campaigns for Major League Baseball,
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Canon, DuPont, SAP, Business Objects, Oracle and
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others.
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WHAT:
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Join us for a Webinar on "Making Lead Scoring &
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Nurturing Work" to gain a deeper understanding of
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how lead scoring and nurturing has become a
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fundamental part of the overall demand generation
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process. See first hand how one of FirstWave's
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customers uses the lead scoring and nurturing
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process to increase his organization's sales
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results.
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By attending this Webinar, participants will learn
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how to:
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-- Implement lead scoring and nurturing
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effectively
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-- View all vital marketing data using one
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dashboard
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-- Increase your marketing ROI while maximizing
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resources
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WHERE:
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Online:
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http://www.firstwave.com/webinar/default.aspx
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WHEN:
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June 11, 2008 - 2:00 PM EDT / 11:00 AM PDT
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HOW TO REGISTER:
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http://www.firstwave.com/webinar/default.aspx
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