Wyndstorm Solves Online Video Ad Dilemma
Company Offers Low-Cost Creative-to-Placement and Advertising
Reporting Solutions
WASHINGTON (Business Wire EON) April 2, 2008 --
Publishers of Internet-based gaming sites and online virtual worlds have
a fertile environment for video advertising revenue with the widespread
availability of broadband. But while spending for video ads is budgeted
at $775 million in 2008, many advertising buyers remain at the sidelines
due to high production costs and the perceived issue of low-quality
placement. Wyndstorm Corporation
(OTCBB:PKCM), the ideas to revenue social media company, has invented an
easy way for advertisers to prove the value of their video real estate
and for advertisers to rollout advergames at a fraction of the cost of
testing and launching typical video advertising.
"For online publishers, there never was a better time to start selling
interactive advertising space," said Wyndstorm CEO Marian Sabety.
"Millions of people enter Second Life, FaceBook, and YouTube daily and
at least 25 percent of surfers watch online video weekly. Because it's
so engaging, online video ads are being priced at $30 to $40 per CPM."
"Advertisers needn’t be reticent,
either," continued Sabety. "Placing an advergame into a social network
doesn't have to be so costly and with our breakthroughs in advertising
metrics, we can assess their effectiveness in surprising detail."
Wyndstorm's turn-key program makes it easy for advertisers to get
customized online advergames starting at $15,000. Using Wyndstorm's
proprietary results measurement tool, advertisers can learn the ages of
end user, the time of day they accessed the ad, their buying
preferences, credit score, friend referrals, demographics, and
ethnicity. This level of detail enables advertisers to cost-efficiently
test and fine-tune their online advertising program.
"The techniques we're using are consistent with large consumer brand
advertisers, who typically produce an online advertising test at $25,000
or more, then roll it into production for more than $200,000," said
Sabety. "The difference is that we do it at a fraction of the cost.
Wyndstorm provides tools, the know-how, the pre-built features, the
tailoring, the measurement-reporting, and the turn-key services that can
take an online program from idea to revenues."
About Wyndstorm Corporation
Wyndstorm Corporation provides end-to-end social network technology and
online marketing services. They design, build and host social media,
multi-user gaming, online entertainment, and ecommerce Web properties.
Utilizing pre-built and custom applications, the company provides Web
2.0 technologies for online destinations with 3-D virtual platforms,
advergaming, interactive entertainment, and social network-based viral
marketing opportunities. Wyndstorm Corporation trades on OTC Bulletin
Board under the symbol PKCM. For more information, go to www.wyndstorm.com.
The information contained in this press release contains
"forward-looking statements," within the meaning of the Private
Securities Litigation Reform Act of 1995, Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. A forward-looking statement is one which is based
on current expectations of future events or conditions and does not
relate to historical or current facts. These statements include various
estimates, forecasts, projections of Wyndstorm's future performance,
statements of Wyndstorm's plans and objectives, and other similar
statements. Forward-looking statements include phrases such as
"expects," "anticipates," "intends," "plans," "believes," "predicts,"
"estimates," "assumes," "projects," "may," "will," "will be," "should,"
or similar expressions. Although Wyndstorm believes that its current
expectations are based on reasonable assumptions, it cannot assure that
the expectations contained in such forward-looking statements will be
achieved. Forward-looking statements involve risks, uncertainties and
assumptions which could cause actual results to differ materially from
those contained in such statements. Investors should not place undue
reliance on the forward-looking statements contained in this press
release, as they speak only as of the date of this press release, and
Wyndstorm expressly disclaims any obligation or undertaking to publicly
release any updates or revisions to any forward-looking statements
contained herein.
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