Zoombak Appoints Kate Shevack President
Marketing Veteran Adds Brand and Business Building Expertise to
Zoombak
NEW YORK (Business Wire EON) April 16, 2008 --
Zoombak LLC, developer of the Zoombak Advanced GPS Car & Family
and Advanced GPS Dog Locators, announced today that Kate Shevack has
joined the company as President. In this newly created position, Shevack
will report directly to Zoombak CEO, Simon Buckingham. Shevack will be
responsible for driving Zoombak’s domestic and
international business strategy.
“We're excited to welcome Kate to our senior
leadership team at one of the most significant times in Zoombak’s
history,” said Simon Buckingham, CEO of
Zoombak. “Kate’s
experience growing consumer brands globally with large organizations
like Timex Inc. and Reckitt Benckiser will be critical to our success as
we begin our nationwide retail rollout and continue to grow and expand
our business domestically and overseas.”
Shevack is a highly experienced marketing professional with a successful
record of building global brands. She joins Zoombak from her most recent
position as senior vice president and Chief Marketing Officer of Timex,
Inc. Previously, Shevack established her credentials in packaged goods
marketing at Reckitt & Benckiser, Inc. where she built brands such as
French’s and Lysol. In 2006, Shevack received Advertising
Age’s prestigious “Women
to Watch” Award for her business and brand
leadership.
“I am excited to join the talented team at
Zoombak, a company focused on creating a new generation of solutions to
help families stay connected,” said Kate
Shevack, incoming President of Zoombak. “The
opportunity ahead of Zoombak is great and I am looking forward to
accelerating our product rollout activities and capitalizing on the
large market potential for our advanced GPS products.”
Zoombak is one of the only Assisted GPS products of its type designed to
be easily used by consumers to locate pets and vehicles (as a vehicle
recovery solution as well as for parents of teen-aged drivers or those
with senior drivers in the family). Featuring a compact design,
easy-to-use interactive website and a real-time email/text message alert
system, Zoombak provides customers with a new level of security. Zoombak
is available for purchase online at www.zoombak.com
at an affordable price point of $199 (for pets) and $249 (for autos) and
will also be available at PetSmart, CircuitCity, and other major
national and regional retailers starting this month.
About Zoombak
Zoombak LLC, develops leading edge solutions that keep consumers
connected to their families, pets and possessions. The company is led by
a team of veteran executives with extensive wireless, sales and
marketing, business development and operational expertise working
together to put safety on the map. With offices in the United States and
England, Zoombak is a privately held subsidiary of Liberty Media.
Liberty Media Corporation owns interests in a broad range of electronic
retailing, media, communications and entertainment businesses. Those
interests are attributed to three tracking stock groups: the Liberty
Interactive group, which includes Liberty's interests in QVC.com,
Provide Commerce, Backcountry.com, BUYSEASONS, Bodybuilding.com,
IAC/InterActiveCorp, and Expedia, the Liberty Entertainment Group, which
includes Liberty's interests in the DIRECTV Group, Inc., Starz
Entertainment, FUN Technologies, Inc., GSN, LLC, Wildblue
Communications, Inc., and Liberty Sports Holdings LLC, and the Liberty
Capital group, which includes all businesses, assets and liabilities not
attributed to the Interactive Group or the Entertainment Group including
our subsidiaries Starz Media, LLC, Atlanta National League Baseball
Club, Inc., and TruePosition, Inc., and minority equity investments in
Time Warner Inc. and Sprint Nextel Corporation. For more information,
please see http://www.libertymedia.com.
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